Growing Up As A Brand
It’s been 7 years since we started our project, ecru, creating things we love. As we develop so does our …
News
Ya Bahar noon
This collection was inspired by the undulating waves of the sea. Their ripples of blue and shimmering sheen. I love the textures …
The Hindu: Jaipur’s Design Community is Standing Strong
Our own Nur Kaoukji was featured recently in The Hindu’s feature on Jaipur’s design’s community and how it surviving the pandemic. …
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Indulgent Bath
Fall is arriving and summer might be over, but the sun is still shining and will be for some time …
Print Story
This year we feel like celebrating fall in our block printed loungewear. In the colors of the rusty benches of …
Sharing Beauty
The importance of sharing beauty and food, even virtually, has never been so highlighted. Enjoying and savoring these precious gifts …
Desert Chic
25 Miles into the Desert is a collection inspired by Gertrude Bell and her love for the Middle East and …
Back to the Future with Elle India
We recently were featured in Elle India’s “Back to the Future” in their February edition features section. We were honored …
The Multicolored Tulips
One of my favorite prints being developed for “Twist Me Dip Me Dye Me” is the tulip print. It combines …
Birds Of A Feather
A parrot’s bright colored feathers are beautiful. We imagine their wings spread out, flying in a tropical forrest with all …
